Category: marketing

Top 5 Reasons Why Online Reviews are Essential to Your Business

By admin

January 2nd, 2017

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Top 5 Reasons Why Online Reviews are Essential to Your Business

Create an Online Review Program and Use the Feedback to Your Advantage


Online reviewing allows your business to build a solid foundation of good customer service, excellent service quality and valuable brand recognition.

Some recent statistics emphasize the impact of online reviews:

  • 97% of consumers say they read reviews about local business (BIA Kelsey)

  • 90% of consumers say positive reviews influence their purchasing decisions (Marketing Land)

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HAPPY NEW YEAR from ItsCardinal.com!

By admin

January 1st, 2017

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HAPPY NEW YEAR from ItsCardinal.com!

HAPPY NEW YEAR from ItsCardinal.com!


Here are 5 Steps You Should Consider When Planning A Successful Marketing Strategy For 2017


As we move beyond 2016 and begin to glance into the future at 2017, it’s the ideal time for marketers to consider their 2017 marketing campaigns. If you are thinking about upgrading your marketing efforts in the new year, give us a call!

5 Steps You Should Consider From An Article from Forbes.com.

1. Learn the ROI

2. Comment to Segmentation

3. Offer Consistent Brand Experiences

4. Implement Mobile Campaigns

5. Commit to Smart Competitive

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Grab Your Audience with Photos, Videos, Audio- Make it Stick!

By admin

December 30th, 2016

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Grab Your Audience with Photos, Videos, Audio- Make it Stick! Read More

A quick thought about Taglines

By admin

June 29th, 2011

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Everyone can’t use Nike’s “Just Do It” but if you’re looking for a good tagline you can absolutely use Nike’s approach to what a good tagline does.

Spending some time reflecting on what your brand, organization or product really means to the consumers you are trying to reach is key. Picture your target audience. Who are they and what are they seeking emotionally when they are considering your brand or service?

You can find novels of advice online these days for the ‘best taglines’ and plenty of  web 2.0 talk about graphic representations replacing the need for taglines in some businesses.

The simple truth is that each business should approach a tagline as a means to capturing their target audiences attention, in hopes of keeping it. There is no simple rule or a

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Labor Day Marks Third Year of Emerging Trend

By admin

September 5th, 2010

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This Monday will be the third Labor Day since the beginning of the Great Recession.  While it’s no surprise that the decline in traditional advertising spend nationwide continues, many new, small businesses with small budgets to suit continue to emerge from the pressures of this slow economy with high hopes of growth and success, and they are making headway.

Though on the surface this would appear to be an anomaly, it’s actually an emerging trend.  A trend that’s been questioned, analyzed and debated widely for the past three years or more.  One which shows continued signs of growth and success rates in 2010 by businesses great and small, new and established.  A trend that appears to be the answer to the conundrum; How do I grow and survive competitively in

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