January 2nd, 2017
Create an Online Review Program and Use the Feedback to Your Advantage
Online reviewing allows your business to build a solid foundation of good customer service, excellent service quality and valuable brand recognition.
Some recent statistics emphasize the impact of online reviews:
- 97% of consumers say they read reviews about local business (BIA Kelsey)
- 90% of consumers say positive reviews influence their purchasing decisions (Marketing Land)
- Read More
January 1st, 2017
HAPPY NEW YEAR from ItsCardinal.com!
Here are 5 Steps You Should Consider When Planning A Successful Marketing Strategy For 2017
As we move beyond 2016 and begin to glance into the future at 2017, it’s the ideal time for marketers to consider their 2017 marketing campaigns. If you are thinking about upgrading your marketing efforts in the new year, give us a call!
5 Steps You Should Consider From An Article from Forbes.com.
1. Learn the ROI
2. Comment to Segmentation
3. Offer Consistent Brand Experiences
4. Implement Mobile Campaigns
5. Commit to Smart Competitive Read More
December 30th, 2016
July 22nd, 2011
In our personal lives, we deserve to be appreciated for who and what we are.
In business, we offer a face, product, service to the world- and those who ‘get and love’ what we do engage in a relationship, a trade, or an agreement of trades where both party's needs are fulfilled.
It is expected in business to be prepared to pay the appropriate fee for what you want and recognize when the cost is more than you have the ability to cover.
Applying business logic to relationships helps us identify the toxic ones.
June 29th, 2011
Everyone can’t use Nike’s “Just Do It” but if you’re looking for a good tagline you can absolutely use Nike’s approach to what a good tagline does.
Spending some time reflecting on what your brand, organization or product really means to the consumers you are trying to reach is key. Picture your target audience. Who are they and what are they seeking emotionally when they are considering your brand or service?
You can find novels of advice online these days for the ‘best taglines’ and plenty of web 2.0 talk about graphic representations replacing the need for taglines in some businesses.
The simple truth is that each business should approach a tagline as a means to capturing their target audiences attention, in hopes of keeping it. There is no simple rule or a